ΔΙΧΟΓΝΩΜΙΑ-ΜΑΡΚΕΤΙΝΓΚΠΟΛΙΤΙΚΗ

ΔΙΑΠΡΑΓΜΑΤΕΥΣΕΙΣ: Η ΕΠΙΘΕΣΗ ΘΕΛΕΙ ΚΑΛΗ ΑΜΥΝΑ ΧΩΡΙΣ ΛΑΘΗ

Πέρα από τον πόλεμο και την επίδειξη σκληρότητας και αναλγησίας που επιδεικνύουν οι εταίροι και δανειστές της χώρας, αυτό που οφείλουμε να επισημάνουμε είναι πως η επικοινωνιακή διαχείριση των θεμάτων της αλλά και κάποιες επιλογές της κυβέρνησης μάλλον την εκθέτουν.

Επισημαίνουμε:

  • Η εμμονή στελεχών της κυβέρνησης σε αναφορές για αλλαγή, με τη συμβολή του ΣΥΡΙΖΑ, του συντηρητικού τοπίου στην Ευρώπη.

Η αλλαγή του κλίματος στη σημερινή Ευρώπη είναι μια διαδικασία που θα τραβήξει σε μάκρος. Δεν αρκεί η αλλαγή στην Ισπανία με τους Podemos, έστω κι αν θα συμβάλλει σε μια μετατόπιση. Το να λες «θα αλλάξουμε την Ευρώπη», είναι σαν να φωνάζεις πως δεν έχεις την εμπειρία και δεν αντιλαμβάνεσαι το πώς θα το ερμηνεύσει η πλειονότητα των διεθνών ΜΜΕ. Μήπως οι σχετικές δηλώσεις θεωρήθηκαν αλαζονικές και υπερφίαλες από συνομιλητές και κοινή γνώμη;   

  • Οι συχνά αισιόδοξες δηλώσεις επιτυχίας («πετύχαμε σημαντική νίκη») στις διαπραγματεύσεις σε Eurogroup και Σύνοδο Κορυφής.

Ο τρόπος, ο χρόνος και το ύφος των δηλώσεων επηρεάζουν τους Ευρωπαίους συνομιλητές, ακριβώς επειδή το έχουν επιλέξει. Αν ψάχνουν ευκαιρίες για να δικαιολογήσουν τη στάση τους, η ελληνική κυβέρνηση γιατί να τις προσφέρει;   

  • Οι συχνές δηλώσεις, κάποτε αντιφατικές και η συνεχής παρουσία του Γιάνη Βαρουφάκη σε τηλεοπτικά κανάλια, του αφαίρεσαν την αίγλη του άφθαρτου και μη γνώριμου, άρα αυτού που αποτελούσε στο ευρωπαϊκό σκηνικό μια ενδιαφέρουσα περίπτωση.
  • Η αναφορά σε δημοψήφισμα ή σε προσφυγή στις κάλπες από πολλαπλά κυβερνητικά στελέχη (Βαρουφάκης, Λαμπαβίτσας, Μητρόπουλος κ.λπ.) ως μοχλός πίεσης δεν γνωρίζουμε αν αποτελεί θετική εξέλιξη. Αν είχαν διαχωριστεί, ίσως. Δεν μιλάς για προσφυγή σε κάλπες ένα μήνα μετά τις εκλογές. Είναι σαν να αποδέχεσαι πως έχεις την εντολή αλλά δεν είναι αρκετή.
  • Η υιοθέτηση του αμερικανικού μοντέλου σύλληψης των φοροφυγάδων αποδεικνύεται λάθος! Όφειλαν να έχουν προκαταβολικά υποπτευτεί πώς θα το χειριστούν τα εχθρικά ΜΜΕ (εξάλλου, αυτήν η αναφορά σε συμβασιούχους τουρίστες ήταν από μόνη της αστεία).        

 

 

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